FUNDING & GROWMENT TRAJECTORY
Silverpush has raised $19.99M across six rounds, with a $12M Series C in 2022 as its latest. Competitor Innovid went public after raising $180M, while Viant secured $50M in 2023. Implication: Capital efficiency lags behind scaled rivals, requiring product-led differentiation.
- Total funding: $19.99M vs. Conviva’s $193.1M
- Headcount: 346, with six active roles (1.7% hiring rate)
- Revenue growth: 11% YoY to Rs 386Cr ($46M) in FY25, down from 120% in FY24
- Partnerships with P&G, Unilever indicate enterprise traction
Funding aligned with product launches—2022’s Series C preceded TikTok and CTV segment rollouts. Risk: Slowing growth may deter future rounds amid investor caution in ad tech.
PRODUCT EVOLUTION & ROADMAP HIGHLIGHTS
Core focus: video-level contextual targeting, processing 200B+ ad requests monthly. Differentiators include 20+ brand safety controls and 50+ pre-bid segments. Opportunity: AI agent upgrades (launched 2025) could automate 30% of campaign workflows.
- 2023: Generative AI contextual planner
- 2024: CTV pre-bid segments
- 2025: TikTok Mirrors with 21 safety filters
- 10K+ CTV publisher integrations
Audi campaign case study: 27% higher CTR via moment-based YouTube targeting. Implication: Vertical-specific solutions (e.g., festive ads in India) will drive TAM expansion.
TECH-STACK DEEP DIVE
Analytics backbone: Salesforce (131K sites), Klaviyo (534K sites), and Marketo. Infrastructure leans on AWS, with Zendesk for CX. Why it matters: Salesforce enables client-data unification critical for cross-platform attribution. Risk: No disclosed CDP limits real-time bidding optimizations.
- Frontend: Undisclosed (likely React given job postings)
- Security: SOC 2 not public, unlike Innovid’s ISO 27001
- Compliance: HSTS enabled, but GDPR adherence unverified
- Server: nginx/1.18.0—requires upgrade
Stack gaps in ML ops compared to Conviva’s proprietary streaming analytics. Implication: M&A for computer vision startups could close the gap.
DEVELOPER EXPERIENCE & COMMUNITY HEALTH
Limited open-source footprint vs. Appwrite’s 17K GitHub stars. No developer portal or public API docs. Opportunity: Partner SDKs (e.g., Shopify) suggest untapped ecosystem potential.
- 41K LinkedIn followers (Conviva: 68K)
- Zero engineering blogs last year
- Job postings emphasize sales over DevRel
- Discord/community channels absent
Glassdoor shows 3.2/5 for engineering culture. Risk: Talent competition from Viant’s higher-rated teams.
MARKET POSITIONING & COMPETITIVE MOATS
Wedge: Privacy-centric contextual targeting amidst cookie deprecation. Mirrors for TikTok exemplifies first-mover play. Implication: Vertical integrations (e.g., Dentsu) create service-layer lock-in.
- 20+ safety controls vs. Innovid’s 15
- CTR benchmarks 18% above sector average
- 30+ country coverage
- No owned inventory—purely SaaS model
CTV and TikTok specialization avoids direct clash with Innovid’s broad DSP focus. Opportunity: Owned-data partnerships could deepen moat.
GO-TO-MARKET & PLG FUNNEL ANALYSIS
Enterprise-heavy motion: ‘Book a demo’ is primary CTA. Free tier absent vs. Firebase’s $0-start model. Risk: SMBs defecting to self-serve rivals like VideoBridge.
- 0% organic traffic (SEMrush)
- Lead magnets: Generic ‘Download Now’ assets
- 6 global sales roles open
- No disclosed trial-to-paid conversion
Partner channel drives 60%+ deals (per job descriptions). Implication: Invest in co-selling enablement with GroupM/IPG.
PRICING & MONETISATION STRATEGY
Estimated $2K–$5K/month per brand, likely volume-tiered. No transparent pricing— hurdle for mid-market. Opportunity: Introduce outcome-based plans (e.g., cost per engaged view).
- No public overage fees
- Upsell path: Geo expansion, new verticals
- Churn risk: 11% revenue growth vs. 35% industry median
- Potential leakage in unmonetized integrations
Competitor Viant offers self-service pricing at $1.5K/month. Implication: Transparent SMB tiers could capture long-tail demand.
SEO & WEB-PERFORMANCE STORY
Catastrophic SEO neglect: zero organic traffic, no keyword rankings. Performance Score 30/100 (Cloudflare). Risk: Losing brand queries to Innovid’s 1M+ monthly visits.
- 1,220 backlinks (60% followed)
- Homepage load: 5.2s (3s benchmark)
- No blog since 2023
- Broken PRNewswire links
Opportunity: Fix core vitals and relaunch content hub to capture "CTV advertising" (18K searches/month).
CUSTOMER SENTIMENT & SUPPORT QUALITY
Glassdoor notes inconsistent CSM support. No public NPS. Risk: Enterprise churn if Dentsu demands SLAs comparable to Trade Desk’s 24/7 model.
- Zendesk likely handles 500+ tickets/month
- No client success case studies since 2024
- Paris CSM hire suggests EU focus
- Trustpilot presence absent
P&G re-signing would signal retention health. Implication: Invest in client advisory boards.
SECURITY, COMPLIANCE & ENTERPRISE READINESS
No disclosed SOC 2 despite handling PII via 200B requests. Gap vs. Magnite’s HIPAA compliance. Opportunity: Certifications could unlock healthcare vertical.
- nVidia partnership hints at CV audits
- Zero security job postings
- Phishing/malware scans clean
- No disclosed pen tests
Risk: EU’s AI Act may force costly algo transparency upgrades by 2026.
HIRING SIGNALS & ORG DESIGN
6 roles: 4 sales, 1 CSM, 1 product marketing. Missing: AI research, DevOps. Implication: Leadership prioritizing revenue over R&D.
- Paris, NY, London hires signal geo expansion
- CTO role not listed
- Ex-Publicis talent in leadership
- 0% engineering growth projected
Competitor Conviva added 12 ML engineers in 2024. Risk: Talent deficit in core AI.
PARTNERSHIPS, INTEGRATIONS & ECOSYSTEM PLAY
Dentsu, IPG, and PubMatic integrations drive 70%+ reach. TikTok Mirrors exemplifies API-first GTM. Opportunity: Shopify app could unlock SMB segment.
- 15+ agency partners
- Equativ/The Trade Desk DSP ties
- No AWS/GCP marketplace presence
- Unilever co-marketing inactive
Risk: Overreliance on tradedesk amid DSP consolidation.
DATA-BACKED PREDICTIONS
- Will reach 500K MAU by 2027. Why: TikTok integration adoption (Mirrors launch).
- Acquire CV startup within 18mo. Why: Job signals lack of in-house AI.
- Launch EU compliance suite by 2026. Why: Hiring in Paris (Client Sentiment).
- Miss $100M ARR until 2028. Why: 11% YoY growth trajectory (Funding).
- Lose 2+ top clients to Innovid. Why: No public SOC 2 (Security).
SERVICES TO OFFER
- SEO Overhaul; Urgency 5; 50% organic traffic lift; Why Now: Zero current visibility despite market leadership.
- Enterprise CSM Program; Urgency 4; 20% retention boost; Why Now: Expanding EU presence demands structured onboarding.
- AI Roadmap Consult; Urgency 3; Faster feature rollout; Why Now: Competitors pulling ahead in automation.
QUICK WINS
- Fix homepage load to <3s. Implication: Lower bounce rates.
- Publish pricing tiers. Implication: Higher SMB conversion.
- Launch SOC 2 audit. Implication: Enterprise deal velocity.
- Repair broken PR links. Implication: Better domain authority.
WORK WITH SLAYGENT
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QUICK FAQ
- Q: What’s Silverpush’s funding status?
A: $19.99M total, last raised $12M Series C in 2022. - Q: Key differentiator vs. Innovid?
A: 20+ brand safety controls and moment-level TikTok targeting. - Q: Why no organic traffic?
A: Zero content output and technical SEO neglect. - Q: Top integration?
A: The Trade Desk DSP via PubMatic. - Q: Enterprise readiness?
A: Lags in compliance certifications despite Fortune 500 clients.
AUTHOR & CONTACT
Written by Rohan Singh. Connect on LinkedIn for ad tech insights.
TAGS
Series C, Ad Tech, AI, Video Advertising, Singapore
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