FUNDING & GROWTH TRAJECTORY
Proxymity has raised $110 million across six rounds since 2020. Its most recent Series C, led by Mitsubishi UFJ Trust & Banking in July 2025, injected $36 million. That followed a $26 million top-up from existing strategic investors like BNP Paribas, State Street, J.P. Morgan, and Citi.
Each capital milestone was followed by concrete market moves. The Series C preceded expansion into APAC and Germany. Similarly, earlier Series B rounds enabled Shareholder Disclosure rollouts in core EU markets and onboarding of new custodian clients.
Unlike startups with passive investors, Proxymity mobilized a consortium of financial giants (Citi, Clearstream, BNY, etc.)—not just LPs but also clients and integration partners. So each dollar de-risked go-to-market. Implication: Investor alignment unlocks capital efficiency at scale.
- $110M total raised across 6 institutional rounds
- Latest $36M led by Mitsubishi UFJ in July 2025
- Investor-consortium includes Citi, BNP Paribas, Deutsche Bank
- Funding inflection points tied to APAC and EU expansion
Opportunity: Treating backers as business enablers—not just financiers—compresses expansion timelines and compound impact.
PRODUCT EVOLUTION & ROADMAP HIGHLIGHTS
Proxymity began with one product—Vote Connect—to digitize proxy voting. That’s now expanded into Shareholder Disclosure, a tool automating regulatory ID flows in compliance with SRD II. The product suite grew deliberately and logically, mirroring needs across annual general meetings and cross-border ownership chains.
The launch of Vote Connect Global with Citi extended coverage to 100+ markets. Shareholder Disclosure’s expansion accelerated post-2024, onboarding State Street and moving into APAC. Each rollout targeted a pain point in capital markets workflows: manual re-keying, opaque confirmations, and inconsistent formats.
A key architectural theme: interoperability for issuers, intermediaries, custodians, and investors. TAM expands each time geographic coverage or compliance standards grow. User story: a compliance officer at a global custodian reducing vote confirmation delays from days to minutes. Opportunity: Regulatory heat creates flywheel demand for real-time transparency tools.
- Vote Connect (Fully digital proxy voting)
- Shareholder Disclosure (Regulatory automation)
- Vote Connect Global launched across 100+ markets
- Expanded to Germany, New Zealand, and Australia via partner tie-ups
Implication: By baking compliance into value prop, Proxymity turns regulation into revenue, not red tape.
TECH-STACK DEEP DIVE
Proxymity leans on a robust hybrid infrastructure. Hosting sits atop AWS EC2 (Virginia), with WordPress powered via Pagely and PressDNS. Cloudflare’s CDN, Amazon S3, and jsDelivr ensure content performance via edge delivery, while HSTS and Let’s Encrypt enforce secure-by-default web traffic.
For developer tooling, Atlassian Cloud (Confluence, Jira) and GitHub support agile delivery. Marketing ops run through HubSpot, Salesforce SPF, and Google Analytics/Tag Manager. Platform security practices include SPF/DMARC/DKIM alignment, HSTS, and HTTPS forced redirects. Implication: Best-in-class SaaS scaffolding built for institutional trust.
Stack inflection points include adoption of Yoast SEO and Workable ATS—suggesting a tighter feedback loop between content and hiring. Frontend performance is strong: no render-blocking scripts, efficient text compression, and minimal layout shift per CrUX insights.
- Infrastructure: AWS EC2, Amazon S3, Cloudflare CDN
- Frontend: WordPress with Pagely, Cloudflare JS
- Monitoring/SEO: Google Analytics, Tag Manager, Yoast
- Security: SPF, DMARC, HSTS, SSL by default
Opportunity: A security-resilient, latency-optimized infra scaffold sets groundwork for global scale across compliant custody systems.
DEVELOPER EXPERIENCE & COMMUNITY HEALTH
Proxymity does not currently emphasize open-source community engagement. No public GitHub metrics are noted, and there’s no Discord or Launch-Week presence. In contrast, players like PlanetScale and Appwrite actively cultivate OSS ecosystems, boasting thousands of PRs and stars.
While private SaaS moats differ from devtools, the absence of visible SDKs, public docs, or developer portals could slow third-party integration velocity. With API interoperability as a selling point, lack of outward-facing dev experience is an inconsistency. Risk: Limited platform surface area hinders viral adoption or bottom-up pull.
Proxymity’s backend team (21.7% of total headcount) implies a strong internal focus on core services, but maturity of DX will need uplift as it onboards new partner banks and system integrators.
- No open GitHub presence or repo stats cited
- No public SDKs or dev portal available
- Backend R&D still prioritized (43 engineers, 22%)
- No Discord, Launch-Week data to gauge community velocity
Opportunity: Investing in developer docs and integration portals could energize ecosystem growth in partner banks and issuer platforms.
MARKET POSITIONING & COMPETITIVE MOATS
Proxymity built its wedge in a high-friction, regulation-heavy domain: proxy voting and shareholder ID. Unlike Computershare or Glass Lewis, which lean on legacy infrastructure or advisory overlays, Proxymity connects issuer to investor in real time via a certified digital pathway.
The moat stems from consortium design—many investors are also clients and integration endpoints. This not only reduces CAC but increases switching costs for competitors. Real-time confirmation and compliance automation dramatically shrink settlement risk and audit burdens.
This isn’t just operational edge—it’s platform entrenchment at the heart of capital markets operations. Opportunity: Gain deeper lock-in by shifting from workflow tool to systemic rails.
- Core differentiator: real-time, transparent pathway (no rekeying)
- Legacy incumbents slower to digitize (e.g., Broadridge)
- Client-consortium doubles as moat and GTM muscle
- Increasing regulatory complexity widens gap for lagging peers
Implication: First-mover API-connectivity in global proxy workflows creates an enterprise-grade gravity pull.
GO-TO-MARKET & PLG FUNNEL ANALYSIS
As an enterprise-first platform, Proxymity does not run a product-led growth model. Sign-up flows are guided via sales or partnership onboarding. Activation hinges on technical scoping with institutional players—suggesting long, high-TCV sales cycles involving due diligence, local compliance, and legacy integration.
Sources indicate hiring in client onboarding and relationship roles across New York, London, and APAC. This supports white-glove deployment priorities. With few self-serve motions, conversion metrics hinge on implementation outcomes, not freemium pipelines.
Risk: Lower site traffic (1,209 visits/month) and high bounce rates limit organic discovery. Contrast this with Firebase or Appwrite, which pull developers in via hands-on sandboxes. Opportunity: Layering interactive demos or ROI calculators could reduce sales friction.
- No freemium option or trials available
- Sales-led onboarding via partner/investor banks
- Active hiring for relationship managers and onboarding teams
- Low site traffic (1,209 monthly visitors)
Implication: High-touch onboarding wins trust in heavily regulated buyers—but hinders scale without GTM automation.
PRICING & MONETISATION STRATEGY
While Proxymity does not publish pricing, comparable enterprise SaaS in capital markets typically ranges from $50K–$500K annually, with fees based on transaction volumes or regulatory exposure (e.g., asset classes, geographic jurisdictions).
No apparent revenue leakage is disclosed, but manual onboarding efforts may reduce margin in early relationships. Designing modular, scoped pricing aligned with partner tiering could improve profitability.
Risk: Without usage-based monetization or outcome-based billing (e.g., % vote response increase), ARR potential could cap relative to value delivered. Opportunity: Offering performance-based SLA-priced tiers could align incentives with issuers and custodians.
- Estimated pricing: $50K–500K/yr based on AUA or jurisdictional scope
- No public tiering or usage caps visible
- Heavy onboarding effort implies long CAC payback cycle
- Potential to convert value delivery into aligned pricing models
Opportunity: Retooling pricing to track explicitly against compliance lifts could reframe the product from cost center to defensive ROI tool.
SEO & WEB-PERFORMANCE STORY
Proxymity posts a stellar Core Web Vitals score (Performance = 92%), driven by CDN optimization, minimal render-blocking scripts, and text compression. Document payload sits at 990KB—under half of the sector average (~2.25MB).
However, SEO discoverability lags. SEMrush ranks it at ~5.4M globally, with only 529 referring domains. Authority score: 30. While backlinks (3,021) exist, the site suffers from missing meta descriptions and generic link texts—undermining SERP clarity and CTR.
Opportunity: Organic traffic tripled year-over-year (~+650%), peaking at 2,588 monthly visits in May 2025. Addressing crawl issues and refining pillar content could unlock persistent traffic gains. Risk: Current momentum plateaued since June, indicating content fatigue.
- Performance Score: 92 (vs sector avg ~81)
- Global Rank: #5.4M via SEMrush
- Backlinks: 3,021 from 529 domains (low domain authority spread)
- Traffic Growth YoY: +650%, then decline since June 2025
Quick win: SEO audits and rich snippets can reverse traffic stagnation post-Series C.
CUSTOMER SENTIMENT & SUPPORT QUALITY
There is minimal direct customer corpus to evaluate sentiment. Trustpilot has zero reviews. But active hiring in onboarding and client services implies Proxymity treats enterprise CSAT as critical post-close.
Indirect signals from partners—like repeat integrations with State Street and top-up investments by Citi—imply positive adoption and NPS at the account level. Still, lack of testimonial footage or case studies is a missing proof layer.
Risk: As competition enters the compliance-productization space, missing end-user stories and quantified success metrics will limit TAM capture. Opportunity: Publishing SLA wins (e.g., % reduction in vote error rates) will crystallize hard ROI.
- Trustpilot reviews: 0
- No Glassdoor sentiment or ratings available
- Limited user testimonials on site or LinkedIn
- Repeat backing by clients hints at account-level NPS success
Implication: Without public ingestion of social proof, competitors can contest based on branding alone.
SECURITY, COMPLIANCE & ENTERPRISE READINESS
Proxymity's daily bread is compliance infrastructure. It meets core enterprise security standards with HSTS, SPF, DKIM, DMARC policies, and HTTPS enforcement. Also visible: Office365 mail transport policies and secure environments (iCloud, Amazon SES).
No SOC 2 or HIPAA badge is observed, but product framing around SRD II and cross-border disclosures implies heavily audited internal controls. Pen testing or pgBouncer load safeguards are not public, though AWS-native cases hint at enterprise readiness.
Opportunity: Publishing vulns addressed or audit trails (akin to PlanetScale’s status pages) can differentiate in regulated RFPs. Risk: Competing bidders may overstate compliance due to Proxymity’s opacity, weakening procurement standing.
- SPF, HSTS, SSL by default for mail and endpoints
- DMARC policies in place (Not rejecting but reporting)
- No public SOC 2, HIPAA, or threat modeling declarations
- No listed data-center compliance (e.g., ISO)
Opportunity: Red-team transparency and compliance documentation could become brand assets in post-SaaS regulation era.
HIRING SIGNALS & ORG DESIGN
Headcount stands at ~189 employees. The org is weighted toward operations (29%) and backend R&D (22%). Management representation (~8%) fits a Series C maturity, while client onboarding is actively growing.
Geographic hiring in London, New York, Kuala Lumpur, Tel Aviv, and Manchester supports global product and GTM ramp. Recent job roles suggest cross-jurisdictional effort spanning compliance (Relationship Manager, ASPAC) and technical delivery (backend developers in Israel).
Opportunity: Hiring strong across cross-functional units (PMs, onboarding, infra), positioning the firm to scale beyond custodial beachheads.
- Team size: ~189, with balanced R&D and ops
- Open roles: 7 spanning onboarding, backend, product
- Engineering=43 people (21.7%), Management=16 (8%)
- Hiring footprint: 5 markets, 3 time zones
Implication: Deliberate, regionalized hiring aligns with regulatory-complex platform expansion.
PARTNERSHIPS, INTEGRATIONS & ECOSYSTEM PLAY
Proxymity’s crown jewel is its partner consortia: Citi, BNP, State Street, MUFG, J.P. Morgan, and Deutsche Bank. These are not channel partners—they are both investors and platform nodes.
Vote Connect runs across many of these partners’ networks, co-deployed with back-office custody systems. Computing trust via proxy flows inside compliance rails increases the power-law velocity of adoption. With partner-investor overlap this deep, integration becomes pre-approved.
Unlike Appwrite or Firebase with near-zero enterprise orchestration, Proxymity wins by de-risking procurement early. Opportunity: Composing integration libraries or APIs for plug-and-play ISS or shareholder systems unlocks ecosystem velocity.
- Key partners: Citi, BNP, Deutsche Bank, BNY, State Street
- Partner = client = investor, creating vested distribution
- Geographically distributed rollout: EU, US, APAC
- Tech integrations: no public SDKs yet
Implication: The more trusted parties onboard, the harder it becomes to displace the protocol of record.
DATA-BACKED PREDICTIONS
- Proxymity will launch an APAC-specific compliance product by Q4 2025. Why: Proactive hiring in Kuala Lumpur (Hiring Signals).
- Traffic will rise 170% by May 2026. Why: Organic visits up 650% YoY, inflection likely to compound (SEO Insights).
- They’ll secure first US market custodian integration by Q2 2026. Why: US Implementation Specialist open >3 weeks (Job Opportunities).
- Launch of public-facing API docs by Q1 2026. Why: Integration partner scale-up, but no SDKs yet (Developer Experience).
- A strategic partnership with Glass Lewis is likely by 2026. Why: Mutual non-overlapping value; Glass = advisory (Lookalike Companies).
SERVICES TO OFFER
Regulatory Compliance Acceleration; Urgency: 5; ROI: Safeguards APAC rollouts; Why Now: Scaling disclosure into new jurisdictions with live custodian partners.
GTM Localization Studio; Urgency: 5; ROI: Speeds lead-to-close in new markets; Why Now: Expanded into DE/NZ/US/APAC markets, with low local content.
WordPress SEO/B2B Visibility; Urgency: 3; ROI: Double organic leads; Why Now: Rank = 5.4M, missing descriptions, flat visits since May.
Partner Implementation Playbooks; Urgency: 4; ROI: Shrinks onboarding costs; Why Now: Scaling headcount in onboarding roles, no documentation surface visible yet.
API Integration Toolkit Design; Urgency: 4; ROI: Enables plug-and-play strategy; Why Now: No public API docs or dev experience points surfaced.
QUICK WINS
- Add meta descriptions sitewide. Implication: Lifts CTR across branded SERP impressions.
- Publish vote latency or error reduction outcomes. Implication: Converts implementation into ROI proof at point-of-sale.
- Launch sandbox demo/dummy environment. Implication: Enables sales to decouple from integration timeline.
- Bundle partner success stories. Implication: Reduces buyer FUD via herd validation.
- Audit image alt tags and sizing. Implication: Fixes accessibility compliance gaps for enterprise RFPs.
WORK WITH SLAYGENT
To accelerate global expansion, win regulated RFPs, and optimize pricing-model fit, Slaygent’s growth strategists can help you operationalize every insight in this teardown. Let's co-design your scale playbook.
QUICK FAQ
What is Proxymity’s primary product? Vote Connect—digital proxy voting with real-time transparencies and confirmations.
Do they offer APIs? While integration is core, no public dev portal or SDK is available yet.
Are there investor-facing materials? Not publicly. Most sentiment inferred via funding events and hiring momentum.
What segment do they target? Issuers, custodians, and institutional investors needing compliant, auditable communication.
Are there mobile apps? No iOS or Android presence identified.
Where is Proxymity headquartered? London, England.
What’s the size of their team? ~189 employees, across 5 functional regions.
AUTHOR & CONTACT
Written by Rohan Singh. Connect on LinkedIn.
TAGS
Stage: Series C, Sector: Financial Services, Signals: Recently Funded, Hiring Spike, Product Launch, Social Buzz, Awards & Recognition, Geography: London
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