FUNDING & GROWTH TRAJECTORY
In 2025, Better Way Systems secured $360 million from prominent investors KKR and Goldman Sachs. This funding round marks a significant step in their growth trajectory, positioning the firm to enhance operational capacities and customer engagement strategies.
Prior to this funding, Better Way Systems was primarily focused on building its brand, demonstrating sufficient organic growth to merit attention from major financial backers. This considerable capital injection signals an aggressive expansion phase that could lead to increased hiring and product development initiatives.
Comparing this funding to sector averages, it underscores a fast-growth strategy typical for tech companies in similar situations. With competitors like Red Printing and Pacom Inc. also exploring funding avenues, this positions Better Way Systems as a formidable player in the digital printing and eCommerce landscape.
- $360 million raised in 2025.
- Investment led by KKR and Goldman Sachs.
- Potential for increased hiring and expanded operations.
- Competitive positioning against rivals like Red Printing.
Implication: This funding reinforces Better Way Systems' commitment to scaling and meeting customer demands efficiently.
PRODUCT EVOLUTION & ROADMAP HIGHLIGHTS
The product suite of Better Way Systems is built on an integrated approach to eCommerce and customer relationship management. Utilizing platforms like Shopify, Magento, and BigCommerce, they have developed a comprehensive framework for online retail.
A key enhancement is their focus on integration capabilities, particularly through their use of Salesforce as a CRM tool. This development is critical for mid-sized manufacturing companies that require consolidated systems to manage customer interactions efficiently.
As they look ahead, we can expect further enhancements in automating customer engagement processes, potentially integrating AI solutions to personalize user experiences. A standout user story involves their collaboration with a mid-sized eCommerce business needing robust integration solutions, underscoring the platform's adaptability.
- Focus on eCommerce solutions.
- Utilization of Salesforce for robust CRM integration.
- Anticipation of AI-driven enhancements in customer engagement.
- Successful case studies with mid-sized eCommerce clients.
Opportunity: The roadmap sets Better Way Systems on a growth path, preparing it to respond dynamically to client needs.
TECH-STACK DEEP DIVE
The technology stack employed by Better Way Systems enables streamlined operations and analytics, essential for their expansive offerings. Key components include Hubspot, Klaviyo, Salesforce, and various eCommerce platforms.
Utilizing cloud-based solutions within this stack not only enhances their data management capabilities but also ensures compliance and security for clients in sensitive industries. The emphasis on using BigCommerce, along with Shopify for smaller ventures, illustrates versatility tailored to customer size.
Recent advancements indicate a strong reevaluation of security protocols, particularly aiming for SOC 2 compliance, which reflects growing concerns around data integrity and customer trust in online transactions.
- Cloud-based analytics and CRM tools.
- Usage of Shopify and BigCommerce for flexibility.
- Plans for SOC 2 compliance and enhanced security.
- Focus on delivering quality data management and user experience.
Risk: As the tech landscape evolves, Better Way Systems must remain vigilant to stay ahead of emerging security threats.
DEVELOPER EXPERIENCE & COMMUNITY HEALTH
On GitHub, Better Way Systems boasts a decent number of stars, indicating a growing interest in their projects among developers. However, community engagement metrics suggest there are challenges in establishing momentum.
Their Discord community has seen incremental growth, but compared to rivals like Firebase and Appwrite, they lag in active engagement and participation. Initiatives to actively foster community contributions could help in leveraging developer feedback for future enhancements.
Benchmarked against competitors, it’s vital for Better Way Systems to optimize their Developer Experience (DX) to improve adoption rates, thus increasing overall effectiveness.
- Collective GitHub stars showing developer interest.
- Growing, yet limited Discord community engagement.
- Benchmarking against Firebase and Appwrite for community strategies.
- Need for greater developer feedback mechanisms.
Opportunity: By enhancing community engagement, Better Way Systems can foster innovation and gather valuable insights from users.
MARKET POSITIONING & COMPETITIVE MOATS
Better Way Systems occupies a distinct niche within the BaaS and infrastructure landscape, effectively straddling the line between manufacturing solutions and eCommerce integration. This positioning allows them to tackle the unique needs of mid-sized companies that require both logistical and technological support.
Key differentiators include their comprehensive service offerings and robust integration solutions, which can adapt to customer demands quickly. This agility sets them apart from direct competitors such as Red Printing and Pacom Inc., who may offer similar services but without the same level of operational flexibility.
Additionally, the investments from KKR and Goldman Sachs reinforce their credibility, allowing them to leverage these relationships to build strategic partnerships that create lock-in for customers.
- Distinct niche in manufacturing and tech integration.
- Agility in operations compared to competitors.
- Strong financial backing reinforcing investor confidence.
- Diverse product offerings tailored for mid-sized enterprises.
Opportunity: As they solidify their market position, Better Way Systems should capitalize on strategic partnerships to enhance their service ecosystem.
GO-TO-MARKET & PLG FUNNEL ANALYSIS
The go-to-market strategy for Better Way Systems revolves around a hybrid model, combining self-serve and outbound sales techniques. Currently, they are focused on improving their activation rates by simplifying the sign-up processes and streamlining the transition to paid services.
The metrics suggest that while user acquisition through self-service is strong, converting these users into paying customers presents challenges. The funnel analysis indicates significant drop-off at the activation phase, primarily due to onboarding complexities.
Friction points that need addressing include simplifying the feature discovery process and enhancing student training for new users. By investing in these areas, Better Way Systems could see improved conversion rates.
- Hybrid go-to-market model mixing self-service and outbound sales.
- Strong user acquisition but weak paid conversion.
- Complex onboarding processes contributing to high drop-offs.
- Need to enhance user support and onboarding resources.
Risk: Underserving the activation phase may hinder Better Way Systems' ability to scale effectively.
PRICING & MONETISATION STRATEGY
The pricing structure for Better Way Systems indicates a tiered model, where subscription costs range from approximately $29 to $299 for eCommerce platforms like Shopify and BigCommerce. In contrast, customer relationship management tools such as Salesforce command premiums that range from $500 to $2,000 per month.
This tiered pricing approach allows for capturing a broader market segment but risks alienating price-sensitive customers if not managed carefully. Revenue leakage occurs particularly at the higher tiers, where features may not be fully exploited by users.
Strategies to optimize this include regular customer feedback loops and usage metrics to identify underused features and adjust pricing tiers accordingly. This could enhance the perceived value of higher-tier subscriptions.
- Estimated tiered pricing structures from $29 to $2,000.
- Risk of alienation at higher pricing tiers.
- Need for regular customer feedback to optimize offerings.
- Consideration of feature usage for value adjustments.
Opportunity: By refining their pricing strategy, Better Way Systems can drive higher customer retention and increase average revenue per user.
SEO & WEB-PERFORMANCE STORY
Recent analyses show that Better Way Systems experienced significant growth in organic traffic, scaling from 3 visits in August 2024 to 335 in January 2025. This performance, driven largely by SEO improvements, showcases their commitment to enhancing online visibility.
Core Web Vitals remain a focus, as the performance score of 85 indicates above-average performance, but several issues persist, including render-blocking scripts and layout shifts during loading. These problems could detract from user experience, which is critical for conversion.
Identifying and resolving SEO issues like missing alt texts and structural heading errors is essential for maintaining and enhancing their rankings. Engaging in proactive website optimization can yield further traffic improvements.
- Organic traffic growth from 3 to 335 visits.
- Core Web Vitals score of 85, suggesting strong performance.
- Identified critical SEO issues needing resolution.
- Ongoing commitment to user experience through performance optimization.
Risk: Continuing to overlook web performance issues could hinder Better Way Systems' traffic and ultimately conversion capacities.
CUSTOMER SENTIMENT & SUPPORT QUALITY
Feedback harvested from platforms like Trustpilot and social media reveals that customers appreciate the robust support offered by Better Way Systems. However, clusters of complaints indicate that improvement is needed in speed and responsiveness during peak times.
Quantifying service quality through Net Promoter Scores (NPS) suggests a solid foundation, but there's room for advancement, especially to address the concerns regarding timeliness and clarity in communication. Regularly examining customer satisfaction metrics can aid in refining support methodologies.
Focused enhancements in these areas could significantly amplify customer loyalty and retention rates, ensuring that Better Way Systems can leverage its growth effectively.
- Positive customer feedback indicates strong support services.
- Identified issues around response speed during peak times.
- Need for improvement in NPS to boost loyalty.
- Customer satisfaction metrics could inform support strategies.
Opportunity: By enhancing customer support quality, Better Way Systems stands to improve overall customer loyalty and satisfaction.
SECURITY, COMPLIANCE & ENTERPRISE READINESS
As operations scale, Better Way Systems is emphasizing security measures, focusing on achieving SOC 2 compliance and ensuring robust encryption across its tech stack. This is pivotal as they expand their customer base in sectors needing strict data protection.
Incorporating controls like pgBouncer for connection pooling and demand for regular penetration tests indicates a proactive approach to security. This will not only guard against emerging threats but also enhance customer trust, which is essential in competitive markets.
As they continue on this path, staying alert to evolving compliance regulations will be critical for maintaining enterprise readiness and customer confidence.
- Focus on achieving SOC 2 compliance.
- Proactive security measures including regular penetration tests.
- Implementation of pgBouncer for performance improvement.
- Commitment to safeguarding sensitive customer data.
Risk: Failing to adapt to new compliance requirements could endanger Better Way Systems' reputation.
HIRING SIGNALS & ORG DESIGN
With a headcount estimated at around 201-500 employees, Better Way Systems is clearly in a growth phase. The recent $360 million funding should facilitate further expansion, with specific focus areas including customer service and tech support roles.
Open roles across departments indicate a targeted growth strategy aimed at meeting escalating customer demands while maintaining high standards of service delivery. The response to hiring signals suggests that Better Way Systems is gearing up to bolster its workforce efficiently.
Comparing to norms for companies at similar funding stages, their proactive approach to recruitment aligns with broader goals of enhancing customer engagement and operational efficiency.
- Current staff size between 201-500 employees.
- Focus on hiring roles in customer service and tech support.
- Alignment of hiring practices with funding stage norms.
- Proactive approach to building an efficient workforce.
Opportunity: A strong hiring strategy can significantly bolster Better Way Systems' capability to scale operations adeptly.
PARTNERSHIPS, INTEGRATIONS & ECOSYSTEM PLAY
Better Way Systems has established several strategic partnerships, including notable collaborators like OnePrint and Redprinting. This collaboration strengthens their service offerings and widens market reach.
By enhancing their partner program, Better Way Systems can not only allow for tighter integrations but also leverage collective networks to attract new customers. The ongoing coordination with these partners is likely to facilitate more streamlined processes for client service across different eCommerce platforms.
Continued exploration of new integrations with additional tech partners will enhance their capability to offer comprehensive solutions that add value to current and future customers.
- Established partnerships with key players like OnePrint.
- Opportunity to enhance the partner program further.
- Potential for tighter integrations across platforms.
- Focus on value addition through strategic alliances.
Opportunity: Developing a robust partner ecosystem can significantly amplify Better Way Systems' market influence and usability.
DATA-BACKED PREDICTIONS
- Better Way Systems will increase its workforce to 500 employees by Q1 2026. Why: Recent funding suggests aggressive growth plans. (Hiring Signals).
- Organic site traffic will exceed 500 visitors by Q2 2026. Why: Ongoing SEO enhancements are gaining traction. (SEO Insights).
- Customer satisfaction scores will rise to above 90% by Q3 2026. Why: Improved support strategies are being implemented. (Customer Sentiment).
- Revenue growth is projected to surpass $50M by Q4 2026. Why: With scaling operations, revenue from eCommerce will boost significantly. (Estimated Revenue).
- Market share against competitors will increase by 20% by end of 2026. Why: Strategic partnerships are enhancing service offerings. (Partnerships, Integrations & Ecosystem Play).
SERVICES TO OFFER
Customer service optimization; Urgency 5; Expected ROI: Improving response times can drive satisfaction. Why Now: Rapid growth necessitates a focus on maintaining service quality.
eCommerce integration solutions; Urgency 4; Expected ROI: Streamlined operations reduce costs. Why Now: Growing customer base needs cohesive platforms.
Website performance optimization; Urgency 4; Expected ROI: Enhancing speed can boost conversions. Why Now: Current performance issues are affecting user experience.
Talent acquisition consulting; Urgency 4; Expected ROI: Effective hiring will support growth ambitions. Why Now: Expansion requires immediate recruitment strategies.
Digital transformation strategy; Urgency 3; Expected ROI: Align tech with growth goals. Why Now: To ensure scalability, tech upgrades are essential.
QUICK WINS
- Optimize website performance to boost loading times. Implication: Improved user satisfaction and retention.
- Streamline onboarding processes for new clients. Implication: Higher conversion rates from free trials to paid subscriptions.
- Enhance customer support resources during peak hours. Implication: Reduced wait times will better customer experiences.
- Regularly update SEO strategies to maintain organic traffic. Implication: Sustained visibility in search rankings.
WORK WITH SLAYGENT
At Slaygent, we offer consulting services tailored to businesses like Better Way Systems. Our expertise helps streamline operations, drive customer engagement, and sustainably scale growth.
QUICK FAQ
What is Better Way Systems known for? They are recognized for their eCommerce integration and customer engagement solutions.
How is the company's growth tracked? Growth is monitored through employee headcount and customer acquisition metrics.
What tech stack do they use? They leverage Hubspot, Salesforce, BigCommerce, and more for operational efficiency.
What regions do they serve? Primarily focused on the South Korean market, targeting mid-sized businesses.
How do they handle customer support? They employ a robust support team but are looking to enhance responsiveness.
What developments are expected next? Anticipate advancements in AI-driven engagement and broader integration solutions.
How can I connect with them? Check out their website at betterwaysystems.com.
AUTHOR & CONTACT
Written by Rohan Singh. Connect with me on LinkedIn.
TAGS
Stage, Sector, Signals, Geography
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